Agent of Desire

Transforming perceptions of female sexuality

Men: Play Your Part

Bill Bailey doing his bit

Not only is the objectifcation of women degrading, but the exploitation and caricaturing of male sexuality degrades men. Lads mags, increasingly the general media - and especially advertising - represent men as oafish, crass, simplistic, easily manipulated idiots. By not actively opposing this caricature, men appear to tacitly accept this representation of their priorities and sexuality. Advertising suggests men are too thick to want to buy a product for its functionality and features, so they need to have a sexually provocative woman draping herself over it to arouse his interest.

There's a bullying element too; if a man stands up and says "I don't like to see women represented in this way", "I'm sick of all this gratuitous female flesh" he may fear that his masculinity will be questioned. A man is pressured to 'prove' his masculinity by belittling and degrading women or else be ousted and humiliated as a 'fag'. There was the oh-so-short-lived 'new man' who was quickly ridiculed and gave rise to 'laddism' as a blanket to cover the important questions that needed to be addressed about men's changing role in sexual relationships and society as a whole. Laddism has prevented men from defining for themselves a new idea of masculinity, that didn't require the subordination of women.

Since the discourse hasn't had a chance to ripen, here's an alternative definition: Masculinity is protective, responsible, controlled, sexy, intelligent, sensual. It is obsessive, curious, tenacious, subtle and refined. Masculinity is trustworthy, imaginative and playful. Masculinity is the total opposite of this juvanile, self-centred, brutal and ludicrous template it is supposed to fit.

Men need to stand up and say "I take exception to this representation of my gender", just as feminist women let the world know they take exception to the representation of theirs. By taking this stance you not only heighten your awareness of this manipulation and rise above it, but also play an important part in helping women to value themselves.

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